Why Brands Are Switching to Water Based Adhesives for Paper Packaging

water based adhesives for paper packaging

In an era when sustainability, regulatory compliance, and brand image carry equal weight alongside performance and cost, packaging decisions are no longer just about function they’re about strategy. For paper-based packaging, one of the major shifts underway is the move to water based adhesives for paper packaging. Brands, converters, and packaging houses are increasingly adopting these adhesives because they offer a compelling blend of environmental benefits, operational ease, and performance reliability. Here’s how Innokan is driving this shift and why the change matters.

 

The drivers behind the switch

  1. Sustainability & lower emissions

Historically, many adhesives used in paper packaging have relied on solvent-based or high VOC (volatile organic compound) chemistries. These raise concerns—not just about workplace health and safety, but also about regulatory compliance and brand perception. Water-based adhesives use water as the primary medium rather than harmful solvents, significantly reducing VOC emissions and making production more eco-friendly. Innokan explicitly lists water-based adhesives formulated with polyvinyl acetate (PVA), acrylics, or natural polymers for paper and packaging applications.

  1. Food-contact and safety requirements

As e-commerce, ready-to-eat food packaging, and sustainable cartons grow, brands must ensure adhesives meet indirect food contact standards, migration limits, and recyclability demands. Water-based adhesive systems typically support easier compliance and offer cleaner, safer bonding critical when paper materials carry food or pharma products.

  1. Better compatibility with paper substrates

Paper, cartons, corrugated boxes and board substrates have unique characteristics porosity, surface energy, moisture behavior. Water-based adhesives are well suited for bonding paper to paper or paperboard, offering good wet-tack, strong bond strength, and high process reliability. Industry sources note the shift in paper packaging towards water-based adhesives thanks to these substrate advantages.

  1. Recycling and circular economy benefits

Brands are under pressure to design packaging for recyclability and material recovery. Solvent-based adhesives can complicate recycling of paper or board by introducing residues or difficult-to-treat chemistries. Water-based adhesives tend to be more benign, easier to de-ink or strip in recycling processes, and align with circular economy goals.

 

Performance meets production efficiency

It’s not enough for adhesives to be green—they must perform in high-speed operations and deliver consistent bonding. Here’s how Innokan’s offerings bring operational advantages:

  • High bond strength & reliability: Despite being water-based, modern formulations from Innokan deliver strong adhesion on cellulosic and board substrates, ensuring that the packaging holds up during filling, transport, storage, and shelf display.
  • Line uptime and clean operations: Compared with solvent adhesives which require ventilation, explosion-proof infrastructure or special cleaning regimes, water-based systems reduce the complexity of handling, lower operator exposure and simplify maintenance.
  • Adaptability to production speed: Modern converting lines operate at high speeds; adhesives must set quickly, bond reliably and tolerate substrate variance. Water-based adhesives can be tuned (viscosity, open time, curing profile) to handle such conditions.
  • Cost considerations: While cost per kilogram may be comparable or slightly higher in some cases, the total cost of ownership often favours water-based systems when you factor in reduced ventilation, lower safety infrastructure needs, simpler waste handling, and fewer rejects.

 

Why Innokan stands out

When converters or brands embark on a transition, selecting the right adhesive partner makes all the difference. Innokan brings several advantages:

  • They offer water-based adhesives specifically developed for packaging industries including paper and board.
  • Their technology and formulation capabilities emphasise sustainability, operational performance, and substrate-specific tuning. Their broader portfolio includes adhesives, inks and coatings designed for modern packaging.
  • Being based in India and geared for local markets (and global compliance) helps brands reduce lead times, sourcing costs and technical adaptation needs.

 

The change-management considerations

Transitioning to water-based adhesives does require planning:

  • Substrate and process validation: Even when adhesives are capable, brands must run trials to ensure the new system works with their paper stock, converting equipment and end-use conditions.
  • Converting equipment readiness: Some older machines may require adjustments (e.g., drying conveyors, open time control, temperature settings) to accommodate the shift.
  • Training and changeover: Operators must be familiar with new handling, clean-up procedures, and maintenance regimes.
  • Lifecycle and performance monitoring: Post-implementation monitoring (bond strength, open time, adhesive consumption, operational downtime) ensures the switch delivers the expected benefits.

Fortunately, when working with a partner like Innokan, the technical support, custom formulation, and process-audit support offered help smoothen this transition.

 

Case for flexible adoption

Brands don’t always flip overnight but often adopt a phased approach:

  • Pilot run water-based adhesives in a select SKU or pack line to validate performance.
  • Monitor adhesive usage, bonding performance, downtime, line efficiency and waste/rejects.
  • Expand to more SKUs once results are proven, gradually optimizing operator training, maintenance schedules and supply chain readiness.
  • Use the sustainability narrative “packaging bonded with a low-VOC, water-based adhesive” to communicate to customers, retail partners and regulators.

Because paper-based packaging (corrugated boxes, retail cartons, food wrappers, labels) is already growing in India and globally, the shift to water-based adhesives becomes timely and strategic.

 

The broader packaging ecosystem benefit

When brands switch to more sustainable components like water-based adhesives the ripple impact is large. It supports cleaner production facilities, safer workplaces, easier recycling, lower environmental impact and stronger brand positioning. It positions the manufacturer or converter not just for compliance, but for leadership in sustainable packaging.

Given market forces larger volumes, tighter environmental standards, greater brand transparency and circular-economy expectations the move towards water-based adhesives is less an option and more an inevitability.

 

Final thoughts

In the evolving world of packaging where brand image, sustainability, functional performance and cost-efficiency all matter choosing the right adhesive system is pivotal. The shift to water-based adhesives for paper packaging is being fuelled by environmental demands, operational efficiencies and substrate-specific advantages.

For any brand or converter looking to adopt this change, working with a trusted partner like Innokan ensures the transition is smooth, the performance reliable and the sustainability narrative credible.

If you’re exploring how to upgrade your adhesive systems for paper packaging, it’s time to consider water-based solutions and to partner with experts who understand both the chemistry and business of packaging.

 

FAQs

What are water based adhesives for paper packaging and why are they increasingly used?
Water-based adhesives are bonding systems formulated using water as the primary medium (rather than organic solvents), offering strong bonding on paper/board substrates while reducing VOC emissions and improving safety.

How do water-based adhesives perform compared to solvent-based options?
Modern water-based adhesives provide comparable bond strength and production efficiency while reducing solvent-related issues (ventilation, odor, regulatory burden) and often enabling cost savings in operational infrastructure.

Are water-based adhesives suitable for food-contact paper packaging?
Yes. Many water-based adhesive systems, like those offered by Innokan, can be formulated to meet food-contact compliance and migration standards, making them ideal for cartons, trays, bags used in food packaging.

What practical steps should converters take when switching to water-based adhesives?
Converters should run pilot trials, validate bonding performance on their substrates, ensure equipment compatibility (drying, open time), train operators on handling and clean-up, and monitor key metrics post-implementation.

How does using water-based adhesives enhance the sustainability of paper packaging?
By lowering VOC emissions, reducing hazards to workers, improving recyclability of packaging, and aligning with circular economy goals, water-based adhesives contribute significantly to greener, more sustainable packaging solutions.